INSIGHTS
This is where strategy meets execution. Concise, actionable cases and conversations for leaders looking to improve pricing performance, boost profitability, and scale sustainably. Whether you're navigating cost volatility, launching a new pricing model, or trying to drive better deal discipline, you’ll find ideas worth implementing here.
Pricing Transformation Is a Confidence Game
Twelve years after Stefan completed his PhD analyzing pricing maturity across thousands of companies, the same structural dysfunctions persist. Most firms are still stuck in cost-plus thinking, lack coherent pricing governance, and fail to organize pricing as a strategic function.
Why?
Ready to raise the bar?
Join our next Pricing Gym, where professionals and industry experts unpack real pricing challenges and share proven strategies you can apply today.