• Business (RGM) Strategy (Pricing/G2M/Sales Excellence)

• Value Proposition Creation

• Monetization innovations

• Move to Subscription Business Model

• Pricing Strategies

• Value-Based Pricing Strategy

• Economic Value Calculation

• Move to Subscription Based Pricing

• Implementing Dynamic Pricing

• Reducing over-discounting

• List-to-net waterfall diagnostics: Pocket Price Waterfall (PPWF)

• RGM Maturity Scan

• Implement a RGM Framework

• Margin Optimization

• Channel/GTM Strategy

• Promotional Strategy

• Portfolio Value Optimization

• Implementing a Rebate Management System or Tool

• Structuring rebate schemes for Customer Segmentation

• Pricing Maturity Scan

• Pricing Maturity Roadmaps

• Draft a Commercial Policy (Pricing Governance)

• Building capabilities

• Redesigning customer investment frameworks

• Floor/Target Price corridors and approval flow guidance

• Introducing end-to-end deal desks or CPQ systems

• Speaking at events

• Training for leaders or salesforce

• Webinars & Masterclasses

• Revenue Growth Management Training

• Value-Based Pricing and Selling Training

• Communication and Soft Skills Training

• Group coaching to support pricing interaction with sales (based on doctorate work).

We provide the following studies:

• Pricing Acceptance

• Price Sensitivity (Van Westendorp)

• Demand Elasticity (Gabor-Granger)

• Conjoint Test