Your most frequently asked questions - answered

Value-based pricing aligns your prices with the perceived value to customers, not just your internal costs. This approach typically leads to higher margins, better customer fit, and stronger competitive positioning.

💡 Ready to help your team price with confidence? Book a value-based pricing workshop to align sales, marketing, and leadership around what customers truly value.

👉 LEARN MORE OR BOOK YOUR SESSION

A Nexo pricing audit typically covers:
• Analysis of current pricing structures and margins
• Benchmarking vs. competitors
• Customer value perception and willingness-to-pay insights
• Recommendations for pricing strategy and governance

Nexo supports both strategy design and implementation. We help you set prices, align sales teams, and monitor results to ensure long-term impact.

We combine pricing diagnostics, customer research, and data-driven analysis to uncover pricing opportunities. Our projects often identify 5–15% profit improvement potential without additional sales volume.

Our approach adapts to different industries and business models — subscription, transactional, or project-based.

We work across B2C and B2B sectors, including but not limited to SaaS, industrial services, manufacturing, technology, healthcare, construction, and consumer services.

Nexo stays with clients through implementation. We help translate models and strategy into frontline action — aligning sales teams, updating systems, and tracking ROI.

Our work is practical, transparent, and designed for mid-sized companies that need results, not only analytical reports. That said, we’re familiar with the approach and recommendations of our larger consulting peers such as Simon-Kucher and McKinsey & Company.

Pricing projects vary based on scope and duration.

Most engagements start from €5-15K, while multi-market programs or pricing transformations can reach €100K+.

We’re transparent about expected ROI before any commitment, and also open to outcome-based engagement models.

We typically work with mid-sized to upper-mid-market companies — in the range of €5–500M in annual revenue — looking to professionalize their pricing without the overhead of a large consultancy.

Short diagnostic projects can be completed in 4–6 weeks, while larger implementation programs typically last 3–6 months, depending on complexity.

We base every recommendation on customer value insights and communication strategies that preserve trust.

Our goal is to make pricing feel fair to customers while improving profitability — so you strengthen relationships, not risk them.

We’re exploring the development of a Pricing ROI Calculator to help businesses estimate potential profit uplift from pricing improvements.

If this sounds useful, we’d love your input — you can register your interest or share ideas via our contact form.

Definitely. We help design smarter discount structures, approval flows, and incentive schemes that align commercial behavior with pricing goals. This ensures profitable deals and healthier margins without slowing sales.

The Pricing Gym is Nexo’s community of pricing leaders — a series of online discussions and workshops featuring guest experts.

You can join upcoming sessions via Luma or catch up on recaps on our Insights page.

💡 We also host private Pricing Gym sessions for companies and teams who want hands-on, tailored sessions on pricing excellence. Get in touch to find out more.

Nexo Consulting operates from The Netherlands, serving clients across Europe and beyond.

We work fully remotely or on-site, depending on client needs.

Let’s take a closer look together — a discovery call or pricing audit can uncover where you might be leaving margin on the table.

Every business has untapped pricing potential. Find out how you can gain 5–15% more profit — without extra sales.