INSIGHTS
This is where strategy meets execution. Concise, actionable cases and conversations for leaders looking to improve pricing performance, boost profitability, and scale sustainably. Whether you're navigating cost volatility, launching a new pricing model, or trying to drive better deal discipline, you’ll find ideas worth implementing here.
AI in Pricing: Hard Truths from the Trenches
Our 4th Pricing Gym session brought together seasoned leaders from construction, healthcare, tech, and B2B services to tackle a question that's keeping pricing professionals up at night: Is AI genuinely transforming pricing, or are we just putting lipstick on analytics pigs?
What emerged was a fascinating blend of war stories from the trenches and fresh insights that challenged conventional wisdom. Here's what we learned and what two decades of pricing experience tell me about where this is all heading…